Blog
Mauricio Rodriguez
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Google Adds More Links to AI Mode and AI Overviews: What Changes for Publishers
On October 15, 2026, Google announced more inline links, a top links section, thumbnails and creator links in AI Mode and AI Overviews. What changed, what it means…
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Google Is Serving Poisoned Results to Rank Trackers: What the Data Shows
Since September 2026, rank trackers have been getting Google results that look normal but are not. What the Nozzle and DemandSphere data shows, why it is happening and…
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ChatGPT Stopped Tagging Its Links for a Week: How to Measure AI Referral Traffic
In October 2026 ChatGPT links briefly lost their utm_source tag and their referrer, and AI visits showed up as Direct traffic. What happened, and how to measure AI…
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X Open-Sourced Its Algorithm: How to Go Viral on X, According to the Code (2026)
X published the code of its For You feed. We read the ranking weights and filters to explain what really drives reach on X in 2026, and what…
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Google’s Search Patents: From PageRank to AI Overviews, and What Comes Next
How Google’s patents shaped the way search results are ranked and displayed, from PageRank to generative answers, and what the next wave of AI patents means for SEO.
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Canonical Tags Explained: How to Handle Duplicate Content
What canonical tags are, when you need them, how Google chooses the canonical URL, the most common mistakes and how to check them on any page.
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XML Sitemaps: The Complete Guide for SEO
What XML sitemaps are, what to include and leave out, the limits, sitemap indexes, lastmod dates and how to submit and debug them in Google Search Console.
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301 vs 302 Redirects: Which One to Use and Why It Matters for SEO
The difference between 301, 302, 307 and 308 redirects, when to use each one, how Google treats them and how to avoid redirect chains and loops.
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Robots.txt: The Complete Guide for SEO (2026)
What robots.txt is, how its rules work, real examples for WordPress and ecommerce sites, how to handle AI bots and the mistakes that can remove your site from…
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Domain Authority Explained: DA vs DR vs Authority Score vs PageRank
Moz DA, Ahrefs DR, Semrush Authority Score and PageRank all try to measure the strength of a website. Here is how each one works and how to use…