SEO glossary

E-E-A-T

Experience, Expertise, Authoritativeness and Trustworthiness: the qualities Google’s quality rater guidelines use to evaluate content and its creators.

E-E-A-T is not a single ranking factor or score. It is a framework Google uses to describe what helpful, reliable content looks like, with trust as the most important element.

Showing real authors, first-hand experience, sources and clear contact information all support E-E-A-T.